How to Have a Self-Introduction that Sells!

Does your self-introduction help your business? Or does it hurt it? The way you introduce yourself to others can have a dramatic impact on your sales.

Professionals who do a lot of business networking are probably familiar with the idea of a self-introduction. The best self-introductions have people salivating to do business with you! That is what you need to aim for. Bad self-introductions can ensure people will NEVER do business with you. The problem is most people with bad self-introductions never know why they can’t get any business!

What is a self-introduction? Some people call it a “30-second commercial.” Others call it an “elevator speech.” If you aren’t familiar with the concept, a self-introduction is basically a brief way of telling people how you can help them and their friends.

Even if you do no business networking at all, it is vital to have a good self-introduction. You’ll need it even when you interact with people in your personal life. Those people are great sources of referrals.

In my role as a marketing expert, I’ve seen many great self-introductions. I’ve also seen a lot of horrible ones! What is the difference between a good one and a bad one?

A good self-introduction is tailored for the audience. If you are in a structured business networking group, your introduction should be clear and direct. If you are in a social situation, the way you talk about your business should be a bit more subtle.

A good self-introduction will also change according to the needs of the person (or group) you are talking to. For example, if you are a financial planner, a retired person will have different needs than a young, newly married couple. You self-introduction should be tailored to your listeners.

A good self-introduction will ask for referral. “If you know anyone who….” is a great line to use. If you are in a business networking situation, a referral bid is expected and very appropriate. If you are in a social situation, you need to appear more casual when asking for referrals.

A good self-introduction will be memorable. The point is to have a self-introduction that people will remember so they recommend you to their friends and associates

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