How do people feel when they do business with you? Do they feel smart? Beautiful? Thrifty? If you create pleasurable feelings like those, you can dramatically increase your sales! In last week’s newsletter, I wrote about how people are motivated by two factors: 1. Avoiding pain 2. Moving toward pleasure I described how two grocery [...]
How to motivate people to use your business (Part I)
July 27, 2009 By Leave a Comment
Depending on your specific business, your prospects may tell you they want a number of different things. When you look carefully, there really are only two reasons why people will use your business. 1. They think you will help them avoid pain. 2. They think you will help them find pleasure. Savvy marketers use these [...]
The Fortune is in the Follow-Up!
June 30, 2009 By Leave a Comment
Picture this: You just had a great conversation with someone who seemed interested in your business. He had lots of great questions and you had all the right answers. He’s not quite ready for your services, but will be next month. What happens next? If you are like many professionals, you send him a quick [...]
Talk about benefits and your sales will grow!
June 9, 2009 By Leave a Comment
A lot of my contacts know I have a long history in Marketing. I used to manage the marketing department of Barnie’s Coffee & Tea Company, headquartered in Orlando. I also used to be a corporate brand manager for Tupperware Brands, also headquartered in Orlando. In those two roles, I helped develop a number of [...]
Small Business Owners Can Use Easy Marketing Ideas to Thrive in a Down Economy
April 6, 2009 By Leave a Comment
Small business owners know the media does an excellent job presenting a down economy in worse light possible. What the media doesn’t report is that LOTS of professionals thrive even when the general economy seems to be bad! What is the difference between business owners who thrive and those who fail when the economy turns [...]
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