How do people feel when they do business with you? Do they feel smart? Beautiful? Thrifty? If you create pleasurable feelings like those, you can dramatically increase your sales! In last week’s newsletter, I wrote about how people are motivated by two factors: 1.    Avoiding pain 2.    Moving toward pleasure I described how two grocery [...]

Depending on your specific business, your prospects may tell you they want a number of different things. When you look carefully, there really are only two reasons why people will use your business. 1. They think you will help them avoid pain. 2. They think you will help them find pleasure. Savvy marketers use these [...]