Every week I present 2 – 3 small business marketing seminars. One of my most popular seminars is Social Media Marketing Made Simple. I love doing this seminar because I get to help real people learn how to use Social Media (Facebook, Twitter, etc.) to promote their business. Although that seminar is pretty much focused [...]
How to Have a Self-Introduction that Sells!
August 25, 2009 By Leave a Comment
Does your self-introduction help your business? Or does it hurt it? The way you introduce yourself to others can have a dramatic impact on your sales. Professionals who do a lot of business networking are probably familiar with the idea of a self-introduction. The best self-introductions have people salivating to do business with you! That [...]
How to Sweeten the Deal for Your Prospects
August 4, 2009 By Leave a Comment
How do people feel when they do business with you? Do they feel smart? Beautiful? Thrifty? If you create pleasurable feelings like those, you can dramatically increase your sales! In last week’s newsletter, I wrote about how people are motivated by two factors: 1. Avoiding pain 2. Moving toward pleasure I described how two grocery [...]
How to motivate people to use your business (Part I)
July 27, 2009 By Leave a Comment
Depending on your specific business, your prospects may tell you they want a number of different things. When you look carefully, there really are only two reasons why people will use your business. 1. They think you will help them avoid pain. 2. They think you will help them find pleasure. Savvy marketers use these [...]
Quick Start Marketing Program
July 7, 2009 By Leave a Comment
Greetings! I hope you had a great 4th of July. I spent my holiday in a very traditional way. I went to a neighborhood pool party and BBQ, followed by local fireworks with friends and family. It was a wonderful way to celebrate one of my favorite events. This holiday was particularly exciting for me [...]
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